Faiba, the telecommunications brand under Jamii Telecom, has unveiled a sweeping new mobile portfolio strategy it is calling Raha Jipe, signalling a bold repositioning in Kenya’s increasingly competitive mobile market.
The announcement places customer value, flexibility, and inclusivity at the heart of the brand’s product direction.
The new strategy moves away from a one-size-fits-all approach, instead adopting a structured value ladder designed to serve a broader range of customers from budget-conscious youth to heavy data users and group subscribers.
“We are focused on building a simplified yet powerful product ecosystem that delivers real value, fits our customers’ lifestyles, rewards usage, and fosters long-term relationships,” said Cyrus Sang, speaking at the launch.
At the core of the new lineup is Faiba Flex, a youth-oriented offering targeting users aged 18 to 23. Bundles start at just KES 30 for 1GB valid for three hours, scaling up to KES 1,200 for 60GB over 30 days making it one of the more affordable youth data propositions in the market.
For customers seeking a comprehensive package, the All-in-One Bundles start from KES 500 and include free Faiba-to-Faiba calls, 5GB of data, and 300 minutes to other networks.
Meanwhile, call-heavy users can turn to Kubanja, a calls-only range offering between 50 and 500 minutes, with pricing from KES 75 to KES 500.
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Heavy data consumers are catered for through Fisi Mode, an unlimited data product available in time-based windows of 3, 5, or 6 hours at prices ranging from KES 50 to KES 120.
Clique Bundles
For families or groups, Clique Bundles allow between 4 and 8 users to share large data and minute allocations — the largest option offering 300GB and 600 minutes for KES 6,000 over 30 days.
Rounding out the portfolio is a Build-Your-Own Bundle option, giving customers full control to tailor their plans to specific usage needs.
The launch signals Faiba’s intention to compete aggressively on both price and customer experience, positioning the brand as a serious challenger in Kenya’s mobile landscape.